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CREATURES OF LEISURE BRAND MISSION: SurfEars 3.0 was established by avid surfers and engineers from Sweden back in 2011, when founder Christian Dittrich caught a serious ear infection during a surf trip in Morocco. Being totally deaf in one ear for nearly a week, which forced him to spend time out of the water, the infection caused serious issues for Christian. This would be the first and last time. Christian and his team engineered an ear plug product that was comfortable to use, and allowed surfers to hear each other in the water. SurfEars 3.0 has recently undergone excellent enhancements to improve overall fit, design and functionality. Let sound in. Keep water out. SurfEars 3.0 comes with a high quality case that helps store the product safely and hygienically. We've reduced the packaging to a bare minimum, use recycled content and vegetable based ink for a minimal global footprint. Redesigned leash for quicker and easier attachment / detachment. Left / right plug color coding for foolproof fitting. The silicone tips have been redesigned to achieve a better seal while also increasing wearing comfort. They are thinner, softer and conforms to the shape of the ear more easily. We've introduced a protective rib underneath the mesh preventing it from being pushed inwards, We've also increased the total adhesive area and improved the adhesive compound for an increased product life span. Of course 3.0 enjoys the same great acoustic performance as our previous products, leaving hearing and balanced unaffected. The new wing is pre-shaped and curved both forward and inwards to reduce point load, ensuring a more comfortable and secure fit. We've made the wing softer which improves comfort further and allows you to wear your plugs for longer. In addition to this, we're redesigned the tube of the core to point both forward and slightly upwards, creating a more natural fit in your ear. The result - an earplug which is so comfortable you can wear it for hours and completely forget you're even wearing one. With 4 sizes of silicone tips and 2 sizes wings, SurfEars 3.0 allows more people to enjoy the benefits of our product.